'Green' Font Cuts Costs and Saves Trees
August 8th, 2007 @ 9:22 am
Here’s a quick tip to cut costs in the office: Pare down your printing voracity. In the process you’ll also help the environment. CNET TV recently reported on an innovation by GreenPrint, a small start-up in Portland, Ore. Its flagship font — Evergreen — puts the maximum amount of text it can fit on a page while still maintaining readability. Evergreen reduces your paper footprint by 15-20% when compared with Times New Roman and Arial. Not only that, but the T’s look like tiny trees!
Still not convinced enough to become a green printing proponent? GreenPrint’s softwareautomatically clips superfluous banner ads and sidebar junk before you print out web pages. Big companies can save up to 4,000 trees a year, 12,000 tons of emitted carbon, and pocket an extra $2 million a year in paper and ink savings— enough to make any cost-cutting corporation green with envy.
I looked up the "green font" because someone at work told me that it was a font that someone came up with that didn't put ink down on the paper like normal fonts do. My coworker said that the font was designed to put small spots down so that less ink was used (the font couldn't be blown up very large, but in normal business sizes one couldn't tell that each letter wasn't completely black).
You would think that someone would have invented a font that could have saved corporations this much money a long time ago. I guess it's good that businesses are now having to seriously look at how they are spending their money and investing time and energy into coming up with creative ways to cut corners (and in this case the way they can do it won't put people out of work). The environmentalist in me thinks it's sad that corporations never looked into how "green strategies" could help them save money before this economic recession. Did they just stay away from everything that was even remotely associated with doing good things with their power because they just assumed it would be more expensive? Does anyone know about corporations that are making changes to how they run things to be more environmentally friendly? When I googled the term "Green corporation," all I found was a BusinessWeek article published in 2007 called "Beyond the Green Corporation." How else can I find that kind of information?
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